Why Digital Advertising Matters.
In the good old Mad Men’s days, advertising was primarily tv, radio, newspaper, and billboards, with no control over who sees your messages or when they see them—an expensive and inefficient and untrackable way of doing advertising.
In a modern interconnected world, your target audience lives and breathes in virtual spaces such as social media channels like Facebook, Instagram, Youtube, Tik-Tok, and blogs.